What Is SEO?


Searching a term using Google or any other search engine prompts the question of how the websites on the first search page got there despite the availability of many other competing websites with the same information. This is what is known as Search Engine Optimization (SEO). This scenario means that the first websites possess better search engine optimization than their competitors. SEO is simply a marketing strategy that website owners use to promote the rank of their websites in the search engines.


Some websites have built their profile and reputation and did not use much help from SEO to be among the first listed websites in a search. Their brand names have sufficient traffic which puts them among the best websites. Other websites are heavily reliant on SEO to promote their brands and get them listed in the first or second search results pages. One commonly asked question is why SEO Colorado Springs are important.  Most users rarely go to the second and subsequent search result pages. Therefore, if your website is not on the first search result page, people will rarely visit it.


Colorado Springs SEO is in several ways. For instance, titles, headers, and URL addresses are a good way of promoting your website. The title is displayed on the tab of the web page while the heading is displayed on the web page. Search engines work by finding the sites whose title, heading and URL addresses match the provided keyword. Priority goes to the websites that contain the searched keyword.


Backlinks are also useful in optimizing search engines. Backlinks refer to hyperlinks that link a website to other websites. A good example for back links is Wikipedia. All the back links are then listed at the bottom of the article in Wikipedia. Backlinks are crucial in increasing the ranking of the website. The more backlinks a website has, the higher it will be ranked.


Besides, search engines match the keyword with the content of websites. Classification of the articles is according to the density of the keyword which is calculated by dividing the number of keywords in the article with the number of words in that article before multiplying with 100.


Besides, use of graphic websites is preferred by more people as compared to plain text websites. Web sites containing multimedia graphics are therefore given a higher ranking.


Lastly, regular updates on websites attract more clients. As such, most websites gives regularly updated websites more ranking as compared to other websites.